Privacy Policy for Bet365 Users

Introduction
This Privacy Policy explains how bet365 collects, processes, and protects your personal information when you use our services. By using our platform, you acknowledge and accept these terms. If you disagree, please refrain from using our services.
Data Collection & Usage
We process personal data provided through our website, phone, or other communication channels to manage your account and services efficiently.
Who We Are
“Bet365” refers to Hillside (Sports) ENC & Hillside (Gaming) ENC, registered in Malta (P1811 & P1812), with offices at Office 1/2373, Level G, Quantum House, 75 Abate Rigord Street, Ta’ Xbiex XBX 1120, Malta.
Contact Information
For any concerns or inquiries about your data, reach out to us at [email protected]
Legal Basis for Data Processing
We process your personal data only when legally required, including:
- Fulfilling contractual obligations;
- Meeting legal requirements;
- Based on your consent;
- For legitimate business interests;
- In the public interest;
- To protect vital interests.
Legitimate Interests
Processing personal data for business reasons is done while ensuring fairness and transparency. If legitimate interests are cited, you will be informed and given the opportunity to raise objections unless overriding legal grounds exist.
Data Retention
Your data is securely stored and retained as long as you are a customer. If you close your account, we retain your data only for the minimum duration required by legal and regulatory obligations or for technical reasons.
Why We Process Your Personal Data?
What We Do | How it’s Justified | Our Legitimate Interests |
Maintain connections with customers Develop new products and services for our customers, and grow our business Develop, create, and distribute marketing Discover how our clients utilize our products and services To offer assistance for our goods and services |
Your consent Fulfilling contracts Our legitimate Interests Legal obligation |
Maintaining our records Letting you know about relevant products and services Developing or improving products and services and determining who may be interested in them Obtaining your consent when needed Being efficient about how we fulfil our legal duties and contractual duties |
Create and oversee our brands Create and oversee our goods and services. To test new products, systems, or services Managing our relationship with and the performance of other companies that provide services to us and our customers |
Fulfilling contracts Our legitimate interests Legal obligations |
Developing or improving products and services and determining who may be interested in them Being efficient about how we fulfil our legal and contractual duties Protecting the company’s reputation and brand image in order to help it expand |
Deliver high-quality products and services to you Set up and manage customer accounts, deposits and withdrawals Responding to all customer complaints Prevent and detect incorrect use of our systems |
Fulfilling contracts Our legitimate interests Legal obligations |
Being efficient about how we fulfil our legal and contractual duties Complying with laws or regulations that apply to us |
Prevention of crime Detect, investigate, and report crime Managing risk for us and our customers Complying with any laws and regulations that apply to us |
Fulfilling contracts Our legitimate interests Legal obligations |
Creating and refining our approach to crime and attempted crime Protecting our customers and ourselves from the impacts of crime Complying with laws or regulations that apply to US Effectively carrying out our legal and contractual obligations |
Manage and run our business to efficiently and effectively provide quality products and services Manage our finances Ensure corporate governance and compliance with all legal and regulatory obligations. To run our business in an efficient and proper way Meet our responsibilities as a responsible and accountable organization To exercise the rights outlined in contracts or agreements |
Our legitimate interests Legal obligations Fulfilling contracts |
Observing the applicable laws or regulations us Being effective in carrying out our contractual and legal obligations |
If you choose not to provide us with your Personal Data, it may limit our ability to comply with legal requirements, fulfill contractual obligations, or deliver essential services related to your account. Without this information, we may not be able to offer certain products or services.
Information We Collect
We gather, utilize, and process various types of information, which include:
- Details you submit by filling out forms on our Website or by contacting us via email or other communication channels;
- Records of interactions, including emails, phone calls, and other correspondences;
- Responses to surveys or customer feedback initiatives;
- Transaction details from interactions with us, whether conducted online, by phone, or through other means;
- Data related to your Website visits, such as traffic logs, location data, and other communication records.
Additionally, when appropriate and lawful, we may obtain Personal Data from publicly accessible sources, including online searches, corporate registries, and media publications.
Telephone Communication
All calls to and from our Customer Contact Centre are recorded for training purposes, security enhancement, and resolving service-related inquiries.
Use of Cookies
For detailed information on how we use cookies, please refer to our cookie policy.
Sharing Your Personal Data
Your personal information may be shared within our company group or with the following entities:
- Regulatory bodies, law enforcement, and legal authorities;
- Credit and fraud prevention agencies;
- Identity verification services;
- Sports governing organizations;
- Third parties that introduce you to our services;
- Service providers required to fulfill your requests;
- Any third parties you explicitly authorize us to share data with.
Depending on the services you use, we may need to share your data with relevant third parties. If this requires transferring your Personal Data outside the European Economic Area (EEA), we ensure the necessary safeguards are in place.
We may also disclose personal data to affiliated companies, business partners, or successors in the event of business restructuring.
Transferring Data Outside the EEA
We will only transfer your Personal Data outside the EEA under the following conditions:
- You have explicitly consented;
- It is necessary to fulfill a contractual agreement with you;
- Legal or regulatory obligations require us to do so.
When transferring data beyond the EEA, we ensure compliance with relevant data protection standards using one of the following measures:
- The recipient country has been recognized by the European Commission as having equivalent data protection standards;
- Binding contracts obligate the recipient to uphold the same data protection standards as within the EEA;
- Standard contractual clauses, corporate rules, or other approved mechanisms ensure the protection of your data.
In some instances, we may be legally required to share data with third parties without control over how they protect it.
Your Rights Regarding Personal Data
You have several rights concerning your Personal Data, including:
- Withdrawing consent when previously granted (without affecting prior lawful processing);
- Filing complaints with relevant Data Protection Authorities;
- Accessing the Personal Data we hold about you;
- Requesting corrections to inaccurate or outdated information;
- Requesting data deletion under certain circumstances;
- Restricting the processing of your data in specific situations;
- Requesting data portability, allowing you to receive or transfer data to another provider;
- Objecting to processing based on our legitimate interests;
- Contesting automated decision-making and requesting human review.
For further details, contact us at [email protected].
Privacy Policy Updates
We may revise this policy periodically, so we encourage you to review it regularly.
If any significant changes occur, we will notify you through email, website notices, or other agreed communication channels. You will have the opportunity to review and understand these changes before they take effect.
We will not implement significant changes without obtaining your explicit consent. If you choose not to accept the updates, it may affect our ability to continue providing some or all of our products and services.
Updated:
Social Features in Our Products
By engaging with the social features in our products (such as chat forums), your data may be stored, recorded, or processed as part of our services.